ALL DESIGNERS

Made for SAM

OCTOBER 2010

“BEHIND EVERY OBJECT, MADE FOR SAM IS A TEAM OF PEOPLE: COLLARBORATORS, MANUFACTURERES, AND INDIVIDUALS WITH THEIR FAITH, SUPPORT AND ENCOURAGEMENT.”

BY MR TAN BOON HUI, DIRECTOR, SINGAPORE ART MUSEUM

THE SINGAPORE ART MUSEUM (SAM) HAS SET A NEW DIRECTION FOR ITSELF AS A CONTEMPORARY ART MUSEUM AIMED AT BUILDING RELATIONSHIPS WITH ARTISTS AND DEVELOPING SAM AS THE GATEWAY TO CONTEMPORARY ART OF THE REGION.

IN LINE WITH THIS NEW FOCUS AND TO COLLABORATE MORE WITH THE ARTISTIC AND CREATIVE COMMUNITY, SAM HAS CALLED ON LOCAL ARTISTS AND DESIGNERS ACROSS VARIED DISCIPLINES TO PARTICIPATE IN THE CREATIVE PRODUCTION OF A CRITICAL AND COMPELLING RANGE OF PRODUCTS. THROUGH AN INTENDED FRAMEWORK, THIS UNDERTAKING PLANS TO CREATE A PLATFORM THAT LINKS CREATIVES WITH PRODUCERS BY FORMULATING DESIGN BRIEFS FROM THE PERSPECTIVE OF PRODUCT PRAGMATICS AND LIMITATIONS OF MANUFACTURE, WHILST ALLOWING AMPLE OPPORTUNITIES FOR IMAGINATIVE INTERPRETATION.

EACH DESIGNER OR ARTIST HAS BEEN APPROACHED TO CONCEIVE AN IDEA FOR A SPECIFIC PRODUCT BASED ON THEIR AREA OF ENLIGHTENMENT. EACH PRODUCT TYPE HAS BEEN ENGAGED BY INDIVIDUALS FROM DIVERSE FIELDS.

THE PROJECT HAS CULMINATED IN AN ExHIBITION AT SAM, SHOWCASING THE WORKS OF LOCAL CREATIVES IN THE FIELDS OF PRODUCT DESIGN, GRAPHIC DESIGN, FASHION DESIGN, ARCHITECTURE AND ART THROUGH THE MANIFOLD INTERPRETATIONS OF EACH ITEM IN THE MUSEUM’S PRODUCT RANGE.

BRIEF & DESIGN

TOTE BAG

THE TERM TOTE, MEANING “TO CARRY” OR “TO HAUL” CAN BE TRACED BACK TO THE 17TH CENTURY BUT WAS NOT USED TO DESCRIBE BAGS UNTIL 1900.

A POPULAR THEORY OF ITS ORIGIN IS IN THE WEST AFRICAN LANGUAGE, WHERE “TOTA” MEANS “PICK UP”, AND “TUTA”, MEANS “CARRY, LOAD”.

ALTHOUGH IN MODERN TERMS A TOTE BAG REFERS TO A PARTICULAR TYPE OF BAG, THE ETYMOLOGY OF THE WORD “TOTE” SETS US THINKING ABOUT THE LOADS WE PICK UP AND HOLD ON TO EVERYDAY IN THE MODERN SOCIETY.

PIGGY BANK

ONE MAY WONDER WHY “PIGGY BANK”, A COMMON NAME OF STORAGE RECEPTACLES FOR COIN ACCUMULATION, IS NAMED AFTER AN ANIMAL ASSOCIATED WITH FILTH AND GLUTTONY.

IN MIDDLE ENGLISH, “PYGG” REFERRED TO A CERTAIN CLAY USED TO MAKE MANY HOUSEHOLD OBJECTS, INCLUDING KITCHEN POTS AND JARS WHERE PEOPLE USED TO SAVE MONEY.

BY THE 18TH CENTURY, POSSIBLY DUE TO THE GREAT VOWEL SHIFT, THESE “PYGG JARS” HAD ACQUIRED THE NAME “PIG BANK” DUE TO SIMILAR PRONUNCIATION, THUS POTTERS STARTED CASTING THE BANK IN THE SHAPE OF “PIGS”.

INDEED, IF THE ASSOCIATION BETWEEN SAVING MONEY AND PIGS WAS A CASE OF MISINTERPRETATION, HOW ELSE CAN WE REPRESENT AN OBJECT THAT ENCOURAGES SAVING?

BADGE

A BADGE IS A DEVICE OR ACCOUTREMENT WHICH IS PRESENTED OR DISPLAYED TO INDICATE SOME FEAT OF SERVICE, A SPECIAL ACCOMPLISHMENT,A SYMBOL OF AUTHORITY (POLICE BADGE), OR A SIGN OF LEGITIMATE EMPLOYMENT OR STUDENT STATUS (SCHOOL BADGE).

THEY ARE OFTEN USED IN MARKETING AS A BRANDING STRATEGY, AS WELL AS FASHIONABLE EMBELLISHMENTS IN VOGUE.

USUALLY WORN ON GARMENTS, FASTENED ONTO BAGS OR COLLECTED IN TRINKET BOXES OF THE UNSUSPECTING HOBBYIST; BADGES IDENTIFY, BADGES REWARD, BADGES COMMUNICATE, BADGES REASSURE, BADGES DECORATE.

WOODEN RULER

IT IS POPULAR BELIEF THAT THE ORIGINS OF PRESENT DAY UNITS OF MEASUREMENT WERE DERIVED FROM THE LENGTH OF SOME PART OF OUR BODY.

THE LENGTH OF ONE’S FOOT, THE WIDTH OF ONE’S THUMB, THE DISTANCE BETWEEN THE TIP OF ONE’S FINGERS AND ELBOW.

THIS WAS AN INTUITIVE MODE OF ASSESSING AND DEVELOPING ONE’S ENVIRONMENT, BASED ON ACCOMMODATIONS TO THE HUMAN ANATOMY. CONVERSELY, AS STANDARDS OF MEASUREMENT BECOME MORE UNIVERSAL WHILE PROMISING TO BE MORE USEFUL, IT HAS UNWITTINGLY ABSTRACTED ITSELF FROM THE RUDIMENTS OF HUMAN SENSITIVITIES.

USING THE WOODEN RULER AS A STARTING POINT, COULD IT BRING BACK JOY AND HUMILITY TO THE ACT OF MEASURING AS WE ONCE DID WHILST LEARNING TO QUANTIFY AS A CHILD?

ERASER

IN THIS PRESENT COMPUTING AGE, ONE RELATES MORE TO THE DOWNWARD PUSH OF A “DELETE” BUTTON THAN TO THE FASTIDIOUS SCRUBBING OF AN ERASER.

THE WHITE, RUBBERY BLOCK HAS BECOME MORE OF A DESKTOP SCULPTURE THAN AN INSTRUMENT FOR REMOVING TRACES OF ERRONEOUS, UNDESIRABLE, OR REGRETFUL VOCABULARY.

IN SUCH AN UNREWARDING CIRCUMSTANCE, CAN AN ERASER STILL CONTRIBUTE FRUITFULLY TO THE TANGIBILITY OF ONE’S PHYSICAL DESKTOP WITHOUT BEING MOCKED BY ITS VIRTUAL COUNTERPART?

ON THE OTHER HAND, IF THE ERASER IS DESTINED AS A WHITEWASHED GRAVESTONE, CAN IT BE AT LEAST A SHREWD MONUMENT?

GREETING CARDS

GREETING CARDS ARE TYPICALLY GIVEN OR RECEIVED FOR AN OCCASION—CHINESE NEW YEAR, VALENTINE’S DAY, WEDDING, CHRISTMAS, BIRTHDAY.

IN MANY OF THESE INSTANCES, THE CARDS ARE MORE OF AN EPITOME OF THE OCCASION THAN A COMMUNICATION OF A PARTICULAR SENTIMENT.

HENCE, IF WE ABSTRACT FIVE DISTINCTIVE MESSAGES THAT CARDS CAN CONVEY, THESE CAN SERVE AS INSTRUMENTS IN ExPRESSING OURSELVES IN A THOUGHTFUL MANNER NOT LIMITED BY THE OBLIGATION OF AN OCCASION, BUT IN VARIOUS EVERYDAY SITUATIONS.

MUG

THE ELEGANT WINE GLASS, THE AUTHORITY OF A GOBLET, THE MODESTY OF A SAKE MASU, THE LUXURY OF A CHAMPAGNE FLUTE, THE IMMEDIACY OF A SHOT GLASS, THE TRADITION OF A CHALICE, THE CEREMONY OF A TEACUP, THE FESTIVITY OF A BEER STEIN.

THE MUG OFTEN PALES IN COMPARISON TO THE EXPRESSIVENESS OF OTHER DRINKING VESSELS.

BEING AN ARTICLE THAT ONE OFTEN HOPES NOT TO RECEIVE AS A GIFT AND A DRINKING VESSEL THAT IS OFTEN ASSOCIATED WITH A SUBSTANDARD TECHNIqUE OF DRINKING COFFEE, THE MUG IS FREqUENTLY RELEGATED TO THE FALLOW SEGMENT OF A KITCHEN CABINET OR CONTRIBUTES TO AN ENORMOUS SECTION OF A FLEA MARKET.

CAN THIS AMBIGUOUS VESSEL HAVE AN ELOqUENCE OF ITS OWN?

PENCIL BOX

SOMEHOW, THE PENCIL BOX IS OFTEN ASSOCIATED WITH THE ADOLESCENCE STAGE IN LIFE.

THE RITUAL OF BRINGING AROUND ONE’S OWN STATIONERY IN A NEAT AND ORGANISED MANNER SEEMS TOO NAIVE FOR THE DIGNITY OF ADULTHOOD, OR TOO MUCH OF A HASSLE FOR BURGEONING AMBITIONS.

IN MANY SITUATIONS, ALTHOUGH A PEN IN A SHIRT POCKET WOULD EFFECTIVELY REPLACE THE ExTENT OF A “PENCIL BOx”, IT LACKS THE CHARM AND CEREMONY OF HAVING A BOx DEDICATED TO ENFOLD ONE’S STATIONERY.

MADE FOR SAM IS A UNIQUE RANGE OF MERCHANDISE CONCEPTUALISED BY CREATIVE COLLECTIVE FARM IN COLLABORATION WITH SAM. A TALENTED ASSORTMENT OF 40 ARTISTS AND DESIGNERS WERE ASSEMBLED AND TASKED TO DEVELOP THEIR OWN VERSION OF A MUG, TOTE BAG, COIN BANK, ERASER, RULER, BADGE, PECIL CASE OR GREETING CARD SPECIALLY FOR SAM.

PRODUCTS

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变脸 - The Face Changing (Set of 3)
by Sebastian Chun, SuperBear
S$18.00 for 1
S$25.00 for 2

打包—The Takeaway
by fFurious
S$35.00 for 1
S$88.00 for 3

71 Square Centimetre Ruler
by Han Kiang Siew
S$22.00 for 1
S$30.00 for 2
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A Badge Is A Medal
by triggerhappy
S$15.00 for 1
S$24.00 for 2

A Bag of Gold
by Yong Jieyu
S$128.00 for 1
S$199.00 for 2

A Sketch of A Ruler
by Jienshu
S$28.00 for 1
S$45.00 for 2
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A Vessel of Plenty
by YOLK
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Adapter
by SILNT
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S$45.00 for 2

Bend The Rule
by Lekker Design
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S$56.00 for 2
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Grills Are For Sale and The Mosaics Are Real
by STZERNSTUDIO
S$35.00 for 1
S$88.00 for 3
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Gum (Set of 3)
by Dawn Ng
S$9.00 for 1
S$14.80 for 2

Hungry/Happy Pig
by Bassam Jabry
S$128.00 for 1
S$199.00 for 2
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I AM SAM (Set of 2)
by Couple
S$18.00 for 1
S$24.00 for 2
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Just Another Golden Mug
by LANZAVECCHIA + WAI
S$25.00 for 1
S$25.00 for 2

MADE FOR SAM Catalogue
by FARM
S$38.00 for 1
S$60.00 for 2

Mirrors (Set of 5)
by Kenneth Chee, Antfarm Design
S$20.00 for 1
S$25.00 for 2
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Modern General
by Justin Lee
S$35.00 for 1
S$88.00 for 3

Modern General (Red)
by Justin Lee
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My Destiny In Few Drops of Dirty Water
by Laura Miotto, Gsmprjt
S$18.00 for 1
S$25.00 for 2

Nosejob (Set of 2)
by Black Design
S$15.00 for 1
S$21.00 for 2

Opinion Bag
by SUPERHYPERREAL
S$35.00 for 1
S$88.00 for 3

Orbit
by studio juju
S$32.00 for 1
S$79.00 for 3

Origami Leaf (Set of 2)
by kwodrent
S$25.00 for 1
S$30.00 for 2

Piggy Bank
by B.A.L.L.S
S$128.00 for 1
S$199.00 for 2

Piggyback (Set of 2)
by WOHA
S$200.00 for 1
S$320.00 for 2
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Pigxel
by Randy Chan, ZARCH COLLABORATIVES
S$128.00 for 1
S$199.00 for 2

Pinch
by Lee Tze Ming
S$15.00 for 1
S$22.00 for 2

Precious Rubs (Set of 2)
by Casey Chen
S$12.00 for 1
S$15.60 for 2

See My Heart
by Yuki Mitsuyasu
S$18.00 for 1
S$25.00 for 2

Some Dreams Are Heavy As Rocks
by MessyMsxi
S$35.00 for 1
S$88.00 for 3
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Sometimes, You Can’t Help Biting The Hand That Feeds
by Ministry of Design
S$12.00 for 1
S$18.00 for 2

Spike (Set of 2)
by Chang Shian Wei
S$10.00 for 1
S$21.00 for 3
Out Of Stock

Super Sincere Sentiments (Set of 5)
by H O K O
S$15.00 for 1
S$20.00 for 2

Tape Mug
by MAKE
S$18.00 for 1
S$25.00 for 2

The Awakening (Set of 5)
by Donna Ong
S$25.00 for 1
S$40.00 for 2
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The Itinerant Chrysanthemum
by Ash Y.S Yeo
S$35.00 for 1
S$88.00 for 3
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The Pencil Is Mightier Than The Keyboard
by Asylum
S$80.00 for 1
S$148.00 for 2
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The Underrated Underside of Mugs
by Edwin Low
S$18.00 for 1
S$25.00 for 2

Trophy Hunter (Elephant & Lion)
by Hjgher
S$30.00 for 1
S$50.00 for 2

Trophy Hunter (Elephant)
by Hjgher
S$25.00 for 1
S$80.00 for 4

Trophy Hunter (Lion)
by Hjgher
S$25.00 for 1
S$80.00 for 4

Trophy Hunter (Moose & Rhino)
by Hjgher
S$30.00 for 1
S$50.00 for 2

Trophy Hunter (Moose)
by Hjgher
S$25.00 for 1
S$80.00 for 4

Trophy Hunter (Rhino)
by Hjgher
S$25.00 for 1
S$80.00 for 4
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